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Case Study: Matol UK (Sanctuary Health & Nutrition Ltd.) Sanctuary Health & Nutrition Ltd. markets a herbal dietary supplement called 'Matol Km' and other products. Sales via the Internet were virtually nil as the company had no facility to collect credit/debit card payments.
Dragon e-Business integrated the 'Worldpay' credit/debit card payment system into the Sanctuary website, making on-line purchasing possible. At the same time, Dragon gave the entire site a 'makeover', revising the graphics, text and presentation, whilst at the same time paying particular attention to optimising each page for Search Engine visibility. Finally, Dragon manually submitted the revised site to fifty of the major search engines and directories, and auto-submitted the site to several hundred regional and topical search engines.
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The work was completed in July 2003, and Sanctuary are now seeing a steady increase in the amount of business achieved via the web, in addition to the usefulness of being able to process credit cards via Worldpay even for telephoned orders. |
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